Working With Niagara Arts Review
Our coverage begins before the performance — and doesn’t disappear when the curtain closes.
Niagara Arts Review helps audiences discover what’s coming to Niagara’s stages, clubs and performance spaces, then documents what happened when the lights went down.
Before a performance, that can mean introducing an artist, production or event to readers, providing some of the story behind it, and connecting audiences directly with the venue and ticket information.
Afterward, our reviewers document the experience.
A Niagara Arts Review event feature or review becomes part of a permanent, searchable record of live performance in Niagara — something audiences, artists and venues can continue to discover and share long after the performance itself is over.
That before-and-after relationship with live performance is at the heart of Niagara Arts Review.
We are an independent Niagara-based publication covering theatre, live music, concerts, jazz, comedy, dance, musical theatre, festivals and other live performance — from established stages and major productions to smaller venues and artists who deserve a wider audience.
Let’s Work Together
We want to build relationships with the people who make live performance possible in Niagara.
That can be as simple as keeping Niagara Arts Review informed about upcoming programming.
Send us event announcements, artist information, photographs and media releases. Tell us what’s coming to your stage and what you believe audiences should know about.
When appropriate, we can turn that information into more than a calendar listing.
An upcoming-event feature can introduce the performer or production, provide context for readers who may not already know them, and connect interested audiences directly with the venue and its ticket information.
When a performance is appropriate for editorial coverage, we may also request media or courtesy access for a Niagara Arts Review reviewer.
Establishing an ongoing media relationship allows us to spend less time negotiating access one performance at a time and more time doing what we’re here to do: cover Niagara’s performing arts.
What Niagara Arts Review Can Provide
- Editorial promotion of selected upcoming performances
- Direct links to venue and ticket information
- Independent reviews and performance coverage
- Social-media sharing of NAR coverage
- Continued visibility through our permanent online archive
- An ongoing local media relationship with reviewers who attend and care about live performance
Not every event will receive every form of coverage, and editorial decisions remain with Niagara Arts Review.
Independence Matters
Media access is never payment for a favourable review.
Complimentary or media admission allows a reviewer to attend a performance for the purpose of covering it. It does not determine what that reviewer writes.
Likewise, advertising, sponsorship or partnership with Niagara Arts Review will never purchase positive editorial coverage.
We believe that distinction matters to readers, artists and venues alike. A review has value because it represents the genuine experience and opinion of the person who attended the performance.
Our goal is not simply to tell readers that something happened.
Growing With Niagara’s Performing-Arts Community
Niagara Arts Review is still young, and we’re building our audience one performance, one reader and one relationship at a time.
We aren’t interested in pretending otherwise.
What we can offer is a publication built specifically around Niagara’s performing-arts community, with room to grow alongside the artists, presenters and venues we cover.
We believe there is value in covering the major stages and established institutions in our region. We also believe some of Niagara’s most memorable performances happen in smaller theatres, independent concert rooms, festivals, community spaces, pubs and other places that don’t always receive sustained arts coverage.
That’s why our definition of Niagara’s performing-arts community is deliberately broad.
Whether you operate a major performing-arts centre, an independent concert venue, a theatre, a festival, or a neighbourhood room with musicians playing in the corner, we’d like to know what’s happening there.
Keep Niagara Arts Review In The Loop
If you present live performance in Niagara, we’d like Niagara Arts Review to be on your media and promotional contact list.
Send us information about what’s coming. Tell us about the artists and productions you’re excited about. Let us know when there may be an opportunity for coverage.
Some events may become upcoming-event features. Some may lead to reviews. Some may simply be something we help our readers discover.
But the relationship starts with knowing what’s happening.
Let’s Talk
If you present live performance in Niagara, we’d like to hear from you.
Because great performances deserve more than applause — they deserve to be remembered.